Synergies

I created this doodled mess one day when I was thinking about all of the touch points of design. The influence and inspiration lie between these points. Which is more important? You cannot reach the next point of design - the product or the experience - without traveling through iterations, exploring, seeking inspiration. At times these paths can be direct or the long way around. Deadlines or procrastination, writers block or late night epiphonies. Which matters most to designers - the process or the product? 

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High performance design brings a dynamic result from an integrative process - using all the best resources, inspiration and ability to learn and adapt in order to create an experience that has even more potential below the surface. Scratch the surface and then dig in for the ride!